That sound you heard wasn’t a sonic boom......it was Katie Couric’s ratings as they re-entered the atmosphere from her debut. According to Nielsen… Katie Couric's CBS 'EVENING NEWS' premiered with a 9.1 household, metered market rating and fell continuously thereafter: 9.1--7.0--6.5--4.9. Friday's household rating earned Katie third place...
Now then...how disheartening must it be for CBS News and the guys who write the checks, to think that their $15 million show pony has sunk right back to where they were before, in just one week? And what will those same suits say when Katie starts falling behind the numbers that veteran backup QB Bob Schieffer pulled in a pinch for far, far, FAR less money?